Social Media Talent, Alfie Deyes, 25, set up his channel over a decade ago which boasts over 11 million combined subscribers. Alfie has released four number one best-selling books and appeared on TV shows including Saturday Night Takeaway, This Morning, and Crystal Maze.

More recently, Alfie set up his latest venture, ‘A-Z Creatives’, with girlfriend, Zoe Sugg, to fulfil his vision to have a more hands on approach across all commercial commitments. Since setting up the company earlier this year, Alfie has employed an in-house team to manage all business interests including brand campaigns, merchandising, and creative projects. The business has already had great success with regular merchandise releases and an array of suitably aligned brand partnerships with the likes of Samsung, 02, and BooHooMan.