Before joining CNN Digital International as Senior Editor and progressing into her current role as Director EMEA, Blathnaid spent five years working for RTÉ as a multimedia journalist, setting up their first dedicated social media team and project managing output for several high-profile news events across web, mobile, and social media. In another life, she was the UK Editor at Mashable, establishing the brand and opening its first office in London, and COO of WorldIrish, a startup focused on the Irish diaspora, where she led a team of journalists based in Ireland, the UK, and the US.