Elaine leads the YouTube business in Ireland, working with Ireland's top domestic and export clients across multiple verticals, building strategies for large-scale local and global campaigns.

Elaine works closely with YouTube HQ in San Bruno on product development and works around the world on global campaigns. Through client partnership, brand campaigns on YouTube in Ireland continue to set the standard for what "great" looks like globally.

Before YouTube, Elaine spent her time developing and building brands for the purpose of sale.

Further, Elaine's marketing work has featured in the book, "Tribal marketing, Tribal Branding: An Experts Guide to Brand Co-Creation Process" by Dr. Brendan Richardson.